Social Media Han Solo believes that the key to being successful in the social media/digital space is all built around creating and cultivating new and existing relationships. What kind of relationship you build is dependent upon and unique to your own individual situation and should be tailored as such. Take Luke Skywalker and Princess Leia for example. He was all about cultivating the exact same thing I was trying to work on and simply copying what I was doing…until he realized she was his sister…then he had to step back and work on building a radically different relationship. Build the right relationship for you and not by following what others are doing. (Oh, and Luke…I totally won. Badow!! Slapchop!!)