Social Media Han Solo believes sending out Tweets telling folks about how busy you are at work just to brag about it so that you and your business look cool…well that’s just doesn’t sit well with my hyperdrive (which is currently broken and I’m busy working on…but that’s not important).  Now before you start saying “Now wait just a minute Social Media Han Solo”, let me clarify this a little.

The occasional “Damn I’m totally Dagobah swamped here today. This sucks worse than that Mos Eisley Cantina house band” tweet is totally fine and expected. This however is not cool and should raise an immediate guru warning flag, “Busy at Smugglers Inc. today. Admiral Ackbar is here & loves his new ItsATrap.Com site, webinar for Trade Federation plus lunch with Palpatine and Jabba”.

Notice the difference? The first is natural conversation and is how you would talk to your buddies if you were sitting around together…the second is douchetastic name dropping and self promotion. Sure the occasional name drop tweet is fine…but gurus do this constantly…BIG difference.  Let’s face facts…most folks are always going to be busy at work…ya know, cause it’s work. If work wasn’t busy…well they may not be tweeting about being at work much longer. Keep it real out there space travelers…you’re our only hope.