Social Media Day or Mashable Day

Happy Social Media Day…or…more accurately put “Happy Mashable Day”.  I’ve flown from one side of this galaxy to the other, and I’ve seen a lot of strange stuff, but I’ve never seen *anything* to make me believe that there’s one all-powerful Social Media Force controlling everything. ‘Cause no mystical blog controls *my* destiny. It’s all a lot of simple tricks and nonsense. 

Things aren’t always as they appear.  Take ol R2-D2 as an example: Most of you think it’s this smart and cute little robot.  Sure he looks like that on the outside…but inside it’s really just Kenny Baker.  Before you jump on the Social Media Day bandwagon, stop and think about what is really going on at the root level…it’s one big Mashable brand building exercise. 

Before I get a lot of push back, yes I do agree it’s a good excuse to get together and mingle with folks at parties and events in various cities…but weren’t you doing that already?  If not, well you were already missing the real point of all these digital tools before today.  At the very least I hope that “Mashable Day” will change that for you and your community going forward.

Lunch on the Millenium Falcon

While Chewbacca and I are out smuggling or saving the Alliance (again), sometimes we don’t have time or aren’t near a spaceport to stop in and grab a quick meal.  You may not know this, but Wookiees get really cranky when they are hungry so we don’t skip many meals.  The Millenium Falcon doesn’t exactly have the best kitchen facility…and neither Chewie or myself are going to find ourselves competing on Bravo’s Top Chef anytime soon so we generally prepare pretty simple meals.  Here is an example of a typical Social Media Han Solo lunch that is quite tasty…I call it the Darth Monkey: bananas, Nutella, & peanut butter all nestled between two slices of Darth Vader toast. 

If you want to know where to get a toaster that makes Darth Vader toast, check out http://shop.starwars.com

(I am not affiliated with StarWars.com nor receive any money for this product mention)

Volunteer During Unemployment Periods

I remember back after the Clone Wars, the galaxy spiraled into a recession that lasted for almost a decade.  This was the result of both the Empire having spent so much money waging war against the Republic coupled with the complete collapse of the financial and real estate industries on Corruscant (the wealthiest planet in the galaxy).  I had just graduated from the Imperial Academy where I earned my Corellian Bloodstripe when galaxy-wide unemployment was approaching 11% and companies had simply shut down their hiring of new employees.  My buddy Chewbacca, who had already been out in the workforce for several years, found himself laid off and without a job as well.  As much as we searched, neither of us could find any work.  Here I was without any real world smuggling experience and Chewbacca had the experience yet here we were both sitting around spending part of our day job searching and the other part playing video games.

Then it hit me…Chewbacca and I would find a non-profit organization and offer to volunteer our time for them.  Sure enough we found a humanitarian organization who smuggled medical supplies and food to the outer rim territories.  Turns out they were desperate for volunteers and welcomed us in with open arms.  They were excited about the experience Chewbacca brought to them and really could use some of my new route ideas to keep their missions under the radar of the Empire that I learned at the Academy.  Immediately, Chewee and I were piloting an aged U-33 Transport ship across the galaxy running supplies for them from planet to planet.  It was on one of these supply drops where we made our first Kessel Run and met Lando Calrissian.  He hooked us up with a smuggling gang run by ROA who gave Chewee and I jobs.  We still continued to make some mission runs for the volunteer group on the side to show our appreciation for the opportunity they created for us.

This volunteer work was beneficial for both mine and Chewbacca’s situations for very different reasons.  For Chewbacca, he was able to fill a gap in his resume during his unemployment months by continuing to do similar work in an unpaid setting.  This not only kept his skills current and fresh, but showed he was the type of Wookiee that worked hard and wasn’t content to just sit around.  I was able to gain some real world experience which helped knock the “green” off me to potential employers and I had the opportunity to bring some fresh ideas into an organization.  Both of us were able to make some fantastic contacts there which helped us from a reference standpoint as well.  We also ended up meeting Lando while on a mission for the volunteer group and he was just the contact we needed to get that job with ROA.  None of that would have happened had we not been volunteering and if we were simply sitting at home playing video games and searching thru job postings.  Another benefit on the flip side was that the organization itself was able to get some much needed help.

No matter what level you are in your career, volunteering your time and lending your experience to an organization can be rewarding and beneficial to both you and the group.

Domain Names and Your Blog

Did you know that Chewbacca loves to cook?  You could even say he is something of a Wookiee Foodie and serves up some seriously awesome meals on the Millenium Falcon.  I recently learned that Chewie has his own food blog when he was complaining about how none of the other chefs around the galaxy were taking his recipes and  posts seriously.  He was also confused as to why he was having trouble getting new visitors to his site.  When he told me the link to his blog I immediately knew what the problem was.  The big 7 foot tall fuzzball from Kashyyyk was doing all of his blogging at WookieFoodieChewie.GalaxyBloggerWebZone.com. 

He was having trouble with new visitors finding his work because many of these free blog hosting sites are not SEO friendly which causes problems when the search engines (Google, Yahoo, Bing, etc) index them.  His perception problems with restaurant industry professionals stemmed from his not owning a personal domain name.  A lot of people around the galaxy have a preconceived notion that if you don’t take the energy and money to purchase your own domain name then your content is not legitimate and worth reading.  Considering that you can purchase a domain name for under $10 a year (I’ve seen some galactic registrars selling them for less than $5) and the majority of these free hosted blog sites now allowing you to use a personal domain name, there really is no reason why bloggers shouldn’t have their own.

Well, Chewbacca took ol Social Media Han Solo’s advice and moved his blog onto his own domain where he could also control and enhance the search engine optimization of the site.  Sure enough, he has been steadily gaining new followers and will even be featured on the Galactic Food Network.  I may soon be looking for a new co-pilot on the Millenium Falcon if his cooking career takes off.  Anyone out there interested in the job?

Alternate Ending Star Wars New Hope

I have to figure if you are reading this on ol Social Media Han Solo that at some point you watched the movie Star Wars New Hope. That film showed some of my exploits back when I was a little more involved in smuggling and got sucked in to saving the galaxy for the Rebel Alliance (BTW…I totally shot first). Well, the version you watched in the film wasn’t what was shown all over the galaxy. Ya see there’s a little thing called “propaganda”…and the Empire loves to use it. They took the original film and changed the ending all around to show them actually destroying the Rebel Base on Yavin IV with the Death Star. Chewbacca and I were running some cargo for Jabba and I “accidentally” opened up one of the crates…sure enough tons of bootleg Emperial copies of the film.

So here ya go my space friends…the alternate ending the Empire wanted people to believe happened. At least they kept Chewie and I alive in it. We were the real stars anyway. Stay classy galaxy!

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